Just like new parents (of the human variety), first-time dog owners can often feel overwhelmed.
Online parenting websites have provided a much-needed lifeline to new mums and dads trying to navigate their way through the early years. It got us thinking that this could be just what puppy parents needed too – and the idea behind Our Family Dog was born.
As well as creating a space for dog owners to connect and share their stories, we also recognise the challenges new dog owners face when trying to find good quality dog care services. This includes dog trainers, dog walkers, doggy day care and dog sitters. Not all dog care services of professions are regulated, making it difficult for dog owners to identify service providers who are properly qualified to care for dogs.
To make life easier for first-time dog owners
Our guiding principles
To support dog owners to meet the health, welfare and happiness needs of their dogs we have developed a small number of guiding principles to inform our editorial content. We will:
- Only promote, and allow the promotion of, positive training and behaviour modification methods for dogs. Aversive training techniques or products are not supported by Our Family Dog. This includes, but is not limited to, items such as prong, shock or choke-chain collars and bark sprays.
- Only promote, and allow the promotion of, dog trainers and behaviourists that are accredited to the following UK bodies:
- Encourage dog owners to use dog services (dog groomers, walkers, sitters, doggy day care, boarding) that are members of the Pet Industry Federation.
We will endeavour to apply these principles to any advertising on our website. However, as advertising is served to the website through a third party, there may be limitations in terms of what we can be reviewed in advance. We will however monitor and seek to remove any advertisements that breach our guiding principles as swiftly as possible.
Our Family Dog follows the good practice guidelines developed by the British Veterinary Association (BVA) for the responsible use of pet animals in advertising.
How is Our Family Dog financed?
We are also exploring opportunities for affiliate marketing relationships with suppliers of pet products. This means that if you click on a link on our website to buy a product, we will receive a commission from that sale. All affiliate marketing relationships will be governed by our guiding principles.
Finally, we intend for a percentage of our content to be sponsored by brands. In order to maintain a good user experience, sponsored content will be written in the same editorial style as non-sponsored content, but it clearly marked as sponsored. All sponsored content will comply with our guiding principles.
If you are a brand and would like to discuss partnership opportunities with us, please get in touch at firstname.lastname@example.org
I’ve always believed that there is rarely such a thing as original thought, and that certainly applies to the contents of this site!
If I were to attribute the idea of Our Family Dog, it would be to the 20+ years that I spent at the RSPCA. This website has drawn on the collective wisdom of all those I had the privilege to work alongside – whether from the RSPCA or the other animal welfare charities in the UK – and it is to them that I dedicate it; hoping that, in some small way, it may improve the welfare of dogs and lighten the ever-increasing pressures on those charities.
I am particularly grateful to friends and former colleagues who have encouraged me to develop that idea into Our Family Dog.
Justine Williams – Founder